quality score

What Happened To Adwords Relevance ?

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by Pawel Reszka on August 15, 2010

Seriously, after Google banned like thousands of people from their Adwords program I have noticed that the search results now bring up a lot of sponsored links that are not even relevant.  Most of the time all I see is some big company running ads using the dynamic keyword insertion. Is Adwords dying a painful [...]

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Great Quality Score – How to boost your quality score on Adwords

by Pawel Reszka on December 10, 2008

I was experimenting with some new CPA offers and landing pages for the past few days and found a great way to boost quality score for my Adwords campaigns.
The concept is simple. Use RSS feeds to create keyword specific content pages. The key here is to display the feeds so of course they are visible [...]

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