Well, It’s been a while since I posted in this blog, but I have been very busy with some of my other projects and sites that I run. I had a few people ask me how do I grow my campaign once I see it’s profitable on Adwords? You see, Adwords shouldn’t be your only source of traffic. If Google stops running your ads you lose entire income, so I always look for other sources of targeted traffic.
Once you get some testing done with Adwords traffic and you start getting conversions then you quickly need to expend and use other networks to get traffic from. You can use MSN, and Yahoo but also other content networks. Sure PPC is targeted and can produce much better conversion, but if you are promoting a product that a lot of people want then you can start thinking volume.
Have you ever seen the same ad on many different websites?? Well, obviously it must be making money for someone, but the most important thing is how is this ad showing up there, right? If I see an ad that keeps showing up all the time I check with the mouse over which network is streaming those ads and then expand my own campaigns to them.
Here are a few content networks I have used in the past:
Bluelithium – Belongs to Yahoo. It’s one of the largest advertising networks with over 140 million uniques per month.
Zango – Gaming site with tons of traffic. Great for CPA offers
Quigo – part of Advertising.com it’s a self-service solution.
Adbrite – Lots of cheap traffic. Test it out first
Pulse360 – Nice content network with lots of potential. You can reach out to sites like FoxNews etc.
As you can see there are plenty of advertising networks that you could use to expand your ppc campaigns. In many cases your cost per click will be even lower with those networks than with Google Adwords.
By the way don’t forget to track your results. I usually have different tracking links for each network I use so that I can determine which one is producing the best results for which CPA offer.
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