Today I purchased a new product from James Schramko called Double Digit CTR. The product came with a 61-page manual, 9 videos, and an MP3 file recording. I went through the videos first to quickly check out what his techniques are all about. Keep in mind that I have bought all kinds of PPC guides before and know most of the tactics used by affiliates already, so I wasn’t expecting much. I thought if I could learn maybe 2 new techniques I could possibly squeeze more profits from my own campaigns.
So let’s review the content of the videos…
Video #1 – Intro
In this video James covers basic information about his course and what you are going to discover by going through all his 9 videos. He makes a very valid point in this video that gives you a better understanding what pay per click marketing is all about. He also lists some of the most common mistakes people make while setting up Google Adwords campaigns.
Video #2 – Keyword Research
I actually learned something new from this video. He does go over some of the main tactics like spying on your competition first and using the Google Keyword Tool, but he also talks about building your own keyword lists using specific phrases that people use when searching for something online. I can see how I could build lists of long tail keywords within minutes using this technique. He also provides a link to his free tool that will help you do that with a click of a button.
Video #3 – The Strategy
This is basically the main core of the entire system. I like how James goes exactly step by step to show you how to set up Adwords campaigns and what settings must be changed inside your account to make the campaign successful. He has a valid point that Google’s default settings are wrong and will make you spend tons of cash without any results or sales. He also talks about adgroup creation and how you should properly structure your Adwords campaigns. This in fact is crucial part of the system and if you don’t follow this outline you’ll most likely end up wasting tons of money on untargeted clicks that won’t make you any money. James also reveals some of the stuff you should never do within your Adwords account. The video goes further into country targeting and how to pick your timing. There are some more tips that he revealed in this video but I won’t post it here because that would be not fair to James.
Video #4 – Landing Pages
This part of the course is something every affiliate marketer should learn. I have discovered some pretty cool tactics that I will be implementing shortly in my own campaigns. James shows you how to create very effective landing page that will deliver conversions. Some of the stuff he covers were totally new to me. I have learned what needs to be included on your landing pages and where exactly place your links for maximum results.
Video #5 – Writing Your Adwords Ads
James goes over some very powerful copyrighting techniques and how to properly use exclamation marks to instantly boost your click-through rates. He actually gives you the exact phrases you shoud use when writing adwords ads, which is cool. He teaches how to use negative keywords and the right url structure of your destination urls.
Video #6 – Example Campaign
In this video you will see how James sets up campaign from start to finish, which is very valuable information. I have bought so many different PPC manuals that never included this part of the course.
Video #7 – Case Study
Here James Schramko shows you his techniques in action and what kind of results you can expect if you follow the course step by step. His campaign pulled thousands of dollars in sales in one day, and produced some hefty affiliate commissions.
Video #8 – Advanced Tactics
After watching this video I realized why so many people fail with Adwords. James really knows his stuff. He reveals how you need to maintain your Adwords campaigns and how to constantly tweak them for higher conversion rates. This is a step that many affiliats skip, which is a deadly mistake that will send your wallet to the cleaners.
Video #9 – The Next Steo
This video explains how to expand your reach by going into content networks, developing your own tools, and basically making more money from your campaigns.
So what is my overall rating of this course on a scale from 1-10? I give it a 9. What I think was missing is how James picks products to promote for his own campaigns, and more about the content network. The course itself is well worth the money and if you are an Adwords advertiser then this is one of those products you should have in your collection.
You can pick it up by clicking here…
