What’s more important? I have always thought that targeted traffic was the most important part of any online business. It’s simple, if you don’t have traffic then you won’t make any sales. Ok, but what if you have traffic but it doesn’t convert into sales?
I am not a great copywriter, but in the past I’ve always written my own sales letters. Some of them were not converting at all. I would spend money on advertising and then find out that no sales are being made and money is just being wasted.
I got tired of it!
So I decided to outsource my sale copy writing. From that point I noticed that my online income increased immediately. Not only that but because I had good converting copy on my site I attracted affiliates that wanted to sell my product, which got me a shit load of traffic that I didn’t have to pay for.
Now going back to the original question I strongly believe that highly converting sales letter is MORE important than traffic. If your site converts then traffic will follow. Affiliates are looking for products that convert, so if your conversions are great then they will send you all the traffic you want for free. There is nothing better than FREE traffic that produces sales.
If you are selling your own info products or software, then you should always invest into sales copy all the money you can afford. It’s the best thing you can do for your business.
Once you have your sales letter and everything ready to go, just start recruiting affiliates and JV partners. You should be able to start generating sales without any advertising budget at all.
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