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I have been asked this question so many times. It doesn’t matter if you have keywords in your domain name that much. In fact in some niches it helps not to have them at all.

For example, if you are going after a very small niche with only 2000-3000 searches per month then you might want to consider including one of the keywords in it. If you can register a domain name with the exact keyword phrase then get it, but only if it doesn’t exceeds 2-3 words and you don’t include the dashes “-” in it.

If you are going after a very competitive niche then you probably don’t want to include them at all. From my experience it’s better not to have them when trying to rank for high traffic keywords, because it’s a fast way to Google Sandbox (Google will filter you out for a BIG while).

To avoid it just don’t include your keywords in your domain name. Also I suggest you to register your domain name for longer than 2 years. You see, Google is a domain registrar so they have access to all the whois data. If you register a domain name for 1 year only, it looks like you are not that serious about your business.

This doesn’t always apply. Like I said, if you are going after very competitive markets then that’s just the best way to fly under the radar.

Another very interesting thing I wanted to tell you about is how Google treats .org extensions. I have noticed that .org domain names have much better chance to rank on the first page of the search results. This applies to Google only. I haven’t experienced it with other search engines.

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This entry was posted on Tuesday, November 20th, 2007 at 12:11 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.