Onpage Vs Offpage Optimization
So what is more important? Well, that depends on which search engine you are trying to optimize your website for.
From my experience Off-page optimization is more important when it comes to Google. I have ranked one-page websites without too much content for highly competitive keyword phrases. I would get lots of links through press releases, articles, and blog posts. One-way links do wonders. It’s so easy to get backlinks through article marketing or press releases that there is no need to do reciprocal linking at all.
I stopped exchanging links with other webmasters completely. Once I concentrated on getting one-way backlinks my search engine rankings went up very quickly for almost all my niche sites.
Lately this is the strategy I have been using to get my niche sites ranked for any keywords I want:
- Find a profitable niche
- I create 5-10 page website for that niche
- Hire a freelancer to write me 10-20 articles
- I submit 10 articles through Isnare.com and 10 through SubmitYourArticle.com
- I write 1-2 press releases and submit it through Webwire.com
- After the site is indexed and already getting some traffic I write a PRWebDirect press release and use the $249 option for distribution.
So that’s it! I just gave you my million dollar strategy to steal search engine rankings for any niche keyword I want (Almost any :))
It’s important that you have unique content on your website and unique original articles when distributing them through the services mentioned above.
So there you have it
I wouldn’t worry too much about On-page optimization. Just make sure you do have some of the keyword phrases you want to rank for. Don’t try any tricks or over do it. Make sure your content makes sense.
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November 19th, 2007 at 10:48 pm
Great post Pawel! This is the exact method I have been using to get some of my sites to the top of Google. As soon as I stopped doing link exchanges with other webmasters my rankings went up.
Article marketing definitely works and press releases are killer too.