Strategic Internet Marketing

Strategic market planning means finding and implementing profitable marketing strategies. But what exactly is a strategic internet marketing strategy?

Strategic Internet marketing is about designing a selling process included in your Internet presence that can track and measure your marketing campaign results. The results are more leads and more quality leads and being able to design measuring tools to hone your marketing plan.

A marketing strategy specifies a target market and a related marketing plan. The marketing strategy is the big picture of what a company will be doing in a market. There are two components to a marketing strategy; the target market, which is mostly a homogenous group of customers to whom you wish to appeal; and, the marketing mix, which are the variables (advertising methods, email etc.) under your control designed to satisfy the target market.

The Internet is only one medium that can be used in strategic Internet marketing. The real world can be a great source of business and part of your strategic Internet marketing too. A typical marketing mix should also include product offered at a price discount, along with promotion to tell customers about the product. Before you venture into the Internet marketplace with a product or service, you should ask yourself these basic questions as part of your strategic Internet marketing plan:

Should you be online? You should have an online presence if you know that fifty percent of your target market is Internet capable. Or, if your only presence is online, theoretically you should be able to reach 50% (maximum) of your target market. Remember not everyone is online. Products that require personal inspection or testing are much harder to sell online.

Is your business purely an online one? For example, Amazon.com doesn’t have retail stores, only fulfillment warehouses. Barnes and Noble have stores as well as an online Internet presence.

Does your strategic Internet marketing need to include the entire globe? If your target market is global, then you will want to use the Internet to reach overseas customers. Translation issues, foreign regulations, copyright and tax laws and foreign currency exchanges must be addressed and answered. What is the level of competition online? Some markets are going to be more competitive than others. Determine if your budget is going to allow you to run with the competition, or leave you at the bottom of the list.

Is your strategic Internet marketing effort synchronized? Ensure your Internet marketing plan is in sync with the rest of your traditional marketing plan (if you have one).

What resources are you going to dedicate to your strategic Internet marketing? Don’t make the mistake that many have by offering a feature on their website and then not fully supporting it. And don’t’ make the mistake of thinking it doesn’t take any money to have an online business, because it does!

The answers to these questions will provide you with an understanding of whether or not online marketing is a viable option. Proper research will also help identify the risk factors in your strategic Internet marketing.

The marketing job does not end with planning. A good strategic Internet marketing plan by itself does not guarantee success. The plan must be carried out and implemented effectively.

About the Author
Stephen Pierce, Ann Arbor MI United States
More Details about Strategic Internet Marketing here. Stephen Pierce is strategic marketing advisor, innovation faciliator, author and speaker. He provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com

Latest Blog Posts

Infinite FB Reviews Ian Fernando is launching Infinite FB course. The product is going to teach people how to make money with Facebook Ads. According to Ian the biggest mistake affiliates make is generalization when choosing demographics for their campaigns. He talks about Interest Dissection and how to structure your ads for maximum response from the targeted group. [...] Mobile Advertising – The new goldmine Mobile advertising has gotten a lot of attention lately in the internet marketing world. There are courses, ebooks, software tools, and services being created specifically for mobile market. Everyone knows that Google bought Admob which is now the largest mobile advertising network. According to International Data Corporation Admob controls 21 percent of the market which [...] Keyword Gem Reviews Todd Perkins released a beta version of Keyword Gem keyword tool. The software allows you to find hundreds of keywords in many different niche markets by scraping keyword phrases from Google suggestion search feature. It also works with Yahoo and Bing. With this tool you can uncover some very profitable phrases that you normally wouldn’t [...] Affiliate Nexus Tax WTF? State of California is trying to pass the Affiliate Nexus Tax law. This must be some kind of a joke. I mean everyone knows that California has budget issues and is deep in debt, but this is NOT the solution. What are they thinking? LOL Anyway, basically they are trying to collect sales tax from out [...] Turbo Business System Reviews Norman Freeman is launching Turbo Business System. So far it looks like a very solid product. The Turbo Business System is a complete internet marketing business in a box. First of all, it includes their site-builder platform called Bazaar which is a very robust all inclusive system. Here are some of the features of their software [...]