The SECRETS To Internet Marketing Fire Sales Success
Over the past year, "fire sales" have really caught on in the Internet marketing niche. Fire sales held in that niche generally involve
bundling a huge batch of related "stuff" (ebooks, software, membership sites, reprint rights, private label rights, etc.) and then offering it
for an incredibly low price, but only for a very limited time.
Fire sales are held for a variety of reasons and are an excellent way to generate some quick revenue. Their power was demonstrated by a
handful of Internet marketers, that I watched in 2004-2006, as they burst onto the scene to a large extent because of their successful fire
sales. That's not to say that these Internet marketers were not very savvy in their own rights; however, their fire sale successes did gain them
a lot of notoriety.
After reading about and listening to audio recordings discussing fire sales, when I nabbed a copy of Mike Filsaime's Butterfly Marketing
Course, I became convinced that this was (at times) a very viable short-term business model. If you get a chance, I recommend checking out Mike
Filsaime's Butterfly Marketing Course . . . if it's still on the market. He did a limited edition printing, so you need to confirm that it's
available at: http://ButterflyMarketing.net.
In studying great marketing campaigns, and then successful fire sales, I saw that one of the biggest reasons why some were more successful
than others was due to a strong "reason why." People are naturally suspicious, and when you offer something "on sale" they wonder why. They
wonder what's wrong with it.
At the same time, people love a bargain, so if you can give them a logical, engaging, perhaps even emotional "reason why," many will happily
buy your products.
For example, my first fire sale was held to help finance my youngest daughter's wedding. When she shared her plans with my wife, and then with
me, we knew it was going to be an expensive wedding. So, I decided to host my "Wedding Fire Sale."
That fire sale generated six-figures in a week (in front-end and back-end sales)! That was extremely powerful and instructive. The reason that
it was so successful is that every parent on my list could relate to my reason for hosting the sale. On top of that, I offered an incredible
array of products initially priced at approximately 1 cent on the dollar. Considering the fact that I also included some brand new (never before
released), big-ticket software in the package, it really was an irresistible value.
Another reason that this fire sale was so successful is that people like to help out with a worthwhile cause...especially when it benefits
them.
The Wedding Fire Sale's success was further fueled by the viral way that it was setup. The affiliate program, which paid 50%, was only open
to customers and a few JV partners. So, many people purchased the product just for the opportunity to promote a fantastic bargain. They knew that
it would be very profitable for them. These savvy marketers purchased the inexpensive product, joined the affiliate program, and then rapidly
fired off emails to their subscribers.
After seeing how effectively and how easily a fire sale could be employed, I looked for other applications of the methodology. I realized that
a successful fire sale required a great reason why, and needed to appeal to a large number of people. That meant doing a fire sale with a twist,
and not even calling it a "fire sale."
My second fire sale was called my "Kick Start Mega Sale." It was put together to help pay for the filming of a few episodes of a television
cooking show that would then be leveraged to generate enough revenue to fund the building and operation of a homeless shelter in Baton Rouge,
Louisiana.
The need for this second fire sale was actually brought to me by a client with two pet projects . . . the cooking show and the homeless
shelter. After studying the projects and brainstorming, it made perfect sense to "kickstart" the under-funded projects with a "mega sale."
All of the right elements were in place for another wildly successful fire sale. It was for a great humanitarian cause! Many of the people who
were homeless in Baton Rouge were there because Hurricane Katrina had displaced them. The nation, and indeed the world, was very familiar with
this tragedy, so this was a cause easy to get people behind.
To roll out the fire sale, I used a lot of the techniques taught by Mike in his Butterfly Marketing Course. I also used a lot of other
"stealthy" marketing tactics that I had learned in my nearly 10 years of online marketing...plus a lifetime of studying direct marketing.
If you want to know exactly how this fire sale panned out, I invite you to watch it and its aftermath (the follow-on publicity, the
development of a television show by a couple of Internet marketers, and the building of a homeless shelter) unfold. You can check out how the
fire sale was structured, and even participate, by visiting the launch site at: http://KickStartMegaSale.org.
You can also follow along as the team members share much of what they did, and are doing, at two blogs: http://WillieCrawford.com/blog/ and http://TheDevotionalChef.com/blog/.
I think you'll find it very insightful to watch "Internet marketers" use articles, blogs, press releases, viral tools, media interviews,
direct mail, relationship building via email, joint ventures, backend sales, teleseminars, and a plethora of other tools to accomplish what at
first sounds like a monumental task. Just watching it all unfold offers a PhD in the synergistic use of numerous marketing tools.
Watching how this fire sale turned into a source of tremendous accomplishment will prove to you how much more powerful your marketing can be
when you don't rely too heavily upon ONE method of generating business. It will also show you,very decisively, how powerful the fire sale concept
is when properly executed.
Study this entire EVENT very closely, and then ask yourself how some variation of a fire sale might fit into your marketing mix. It's a proven
way to jumpstart a cash-strapped project ;-)
About the Author
Willie Crawford, Navarre, Florida US
willie@williecrawford.com
More Details about internet marketing fire sales here. Willie Crawford is a corporate president, executive television co-producer and
star, published author, seminar speaker and host, tele-seminar trainer, retired military officer, karate black belt, network marketing
trainer, and lifetime student of marketing. Subscribe to his free 9-year-old Internet marketing ezine today at: http://WillieCrawford.com/ezine.html
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